Zero Waste Packaging: Convenience Meets Eco-Friendliness
Posted November 08, 2013
How Biodegradable Packaging Can Increase Sales and Strengthen Brand Identity
Share this post Twitter Facebook Tumblr Email Posted September 12, 2012
What you choose to packaging your food or products in is one of the most important aspects in branding and hence, building sales. Quite simply, packaging is an extension of your brand/product and it is often what makes the critical first impression on customers, which ultimately has a major influence on whether or not they choose to buy. Unfortunately, most companies view packaging as a way to save money, oftentimes sacrificing functionality and aesthetics for a few cents. Aesthetically pleasing, well-designed packaging sets your brand apart from run of the mill companies who have no interest in making a statement with their products. Packaging can easily become a major selling point for your product, especially when marketed properly.
One of the easiest ways to make your brand or products stand out from the pack is to make the switch to biodegradable packaging.
This accomplishes three key objectives in one feel swoop:
1) Compostable and recyclable plant fiber packaging stands out due to its natural, earth toned colors and unique feel. This distinguishes your brand/products from the pack and positions you as an innovator.
2) Plant fiber packaging instantly demonstrates to your customers that you not only care about the environment, but have put your money where you mouth is and adopted a truly green solution.
3) Plant fiber packaging is a conversational piece and excellent marketing opportunity.
Quite simply, making the switch to compostable and recyclable plant fiber packaging is one of the easiest changes you can make to your business and the rewards for doing so are numerous. Multiple studies have shown that consumers prefer products that are environmentally friendly and are willing to pay a premium for them. Why wait until plastic or styrofoam is banned in your city? Be an innovator and stay one step ahead of the curve -- adopt compostable and recyclable packaging today!
With free shipping on all orders over $99 and generous incentives like $100 off your first order of $150 or more, the Be Green Packaging Store makes it easy and affordable to make the switch to truly sustainable packaging.
Browse our Compostable and Recyclable Packaging Catalog
For more information call (805) 456-6088 or email: info@begreenpackaging.com
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